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Are you looking for a way to succeed at SEO? One of the biggest mistakes that people do is focus only on keywords. The search engine algorithms not only consider the keywords optimization and Meta description for rating the relevance. They focus on other factors as well, such as duration of visitors on your site, pages viewed, broken links and bounce rate. This is why in this write-up, we have focused on ways to improve your SEO.
Here are some of the ways to improve your SEO.
Keywords
When you don’t conduct a proper research of keywords, your SEO campaign will be a failure. Keywords are imperative for the success of your SEO campaign. This is because the keyword lays the base for the SEO campaign.
For example, a keyword such as a cat food. It will be used by people looking for information or news on cat food. If you use specified keywords like buya cat food. This keyword will be used by people who are ready to buy the cat food.
Therefore, the keyword you selected should be related to your company. It is vital that the keyword phrase you selected have a conversational and easy sound rather than a marketing vibe.
It is recommended to use long-tail keyword phrases. When you publish a content that includes keywords naturally, you can get long-tail search traffic. This kind of traffic comes from keywords that you never find in the research phase. These words are more targeted and result in better conversion rates.
Originality Rule
Another great way to improve your SEO is through following the originality rule. Originality in SEO means the same text exists at 2 URLs. This is what you must avoid at all costs. Republishing articles from other websites is not a good practice. This is because the duplicate text can decrease your search rankings.
Moreover, you can use tools such as CopyScape and Screaming Frog to check if the content is duplicated or not.
On-site Components
Meta descriptions have lost their influence in the ranking algorithm, but title tags are still crucial. However, Meta descriptions give you a place to use your marketing skills. You can create a compelling text that attracts clicks from search result pages.
It is essential to have title tags and Meta description for each page of your site. They should be relevant and optimized. Keep in mind too long or too short descriptions and titles negatively affect your SEO. Some other on-site components include:
- External and internal links
- Bullet points
- Text formatting
- H1 tags
- Length of the content
- Ads
In the end, SEO Manchester is the best way to improve the SEO of your site. We provide youon-page optimization and content marketing services. We make sure your social content is engaging and encourage action. Our aim is to create a unique and engaging campaign for your social presence. Do you know any other way to improve your SEO? Share your views in the comments below.